Powered by East Coast Keys
Build Your Real Estate Business
With Systems, Strategy, and AI
Christine Côté
ICON Agent · eXp Realty
Founder, East Coast Keys
Real estate built with clarity, structure, and intention.
Why I Built East Coast Keys This Way
At eXpcon in October 2025 everything clicked. I was closing 35 to 50 deals a year completely solo with no calendar, no systems, and zero way to scale. Only three and a half years in the business and already at full capacity figuring every single thing out on my own while my brain could not follow the generic way everyone else taught it.
When I first became a REALTOR® I thought mentors would actually guide me. Instead I got generic calls that had nothing to do with my real goals or how my ADHD brain learns best. No one ever asked who I was or what success looked like for me. Those calls pushed me further from my own path instead of closer. I felt completely alone even though I was "supported."
That is exactly why East Coast Keys exists the way it does. I started using AI to build everything from scratch because I had nothing. I created the exact support and systems I wish I had received. Real one on one conversations where I listen first. We talk about your goals, how you learn best, and what you actually need. No generic scripts. No pushing you onto someone else's path.
What most REALTORS® still feel
- Reacting to every lead.
- Reinventing everything on every file.
- Hustle that hits a ceiling and leaves you exhausted.
What becomes possible here
- Systems that feel natural to you.
- Time for the conversations that actually matter.
- Growth that fits exactly how you work.
Build Differently, Not Harder
Real estate is changing.
The market now rewards REALTORS® who stop trying to work harder and start building differently.
It comes down to these key pieces:
The professionals who will thrive in the next decade will not just be the greatest salespeople.
They will be the ones who build smarter, leaner businesses that actually give them time and freedom instead of constant hustle.
This is exactly the kind of business East Coast Keys helps REALTORS® create.
Ready to see what building differently could look like for you?
Book a one-on-one conversation with me and we will design it together.
Let's TalkWhy This Is Built Inside eXp Realty
I didn't choose eXp Realty casually.
When serious producers make a move, they study the economics and the long-term opportunity. That is exactly what I did.
Better Economics
80/20 split with a $16K cap. Once you cap, you keep 100% of your commissions for the rest of the year. A structure designed to reward productive professionals instead of absorbing the upside.
Revenue Share
eXp returns 50% of the company dollar back to its people through Revenue Share, creating the opportunity for long-term income tied to the growth of the network, not just individual transactions.
ICON Agent Recognition
ICON-level producers can earn up to $16,000 in company stock each year for production and cultural contribution. Recognition that combines performance, ownership, and long-term alignment with the company's growth.
Global Platform
Over 80,000 REALTORS® across 20+ countries operating inside one cloud-based brokerage. A global network where professionals collaborate, refer business, and scale beyond local markets.
But the model alone isn't the whole story.
This is where the structure changes everything.
Inside eXp Realty you don't operate in isolation.
People plug into collaborative movements and mentorship communities where thousands of builders share systems, strategies, and production knowledge every day.
Masterminds.
Leadership groups.
Training rooms happening across time zones.
Newer professionals learning from top producers.
Top producers collaborating with other top producers.
Because real scaling rarely happens alone.
I built East Coast Keys when I had nothing by diving deep into AI to create everything from scratch.
eXp Realty is the platform that turns it into real freedom and scale.
How Working Together Can Make a Difference
This is what real support actually looks like.
Strategic Co-Sponsorship
Extra experienced sponsor and real mentorship when you need it.
Global eXp Network
Collaboration, referrals, masterminds, and real knowledge from across markets.
AI and Modern Systems
Tools and workflows I built from scratch that actually save you time.
Visibility and Digital Presence
Support to show up online and bring leads without constant chasing.
Investment and Opportunity Access
Honest conversations and opportunities most agents never hear about.
Direct Mentorship and Strategy
One-on-one calls about your goals and how you actually learn best.
This is real support. The kind that listens first and builds with you.
This kind of move isn't for everyone.
This is for you if…
- You want structure instead of chaos.
- You are curious about how systems and AI can actually save you time.
- You value real collaboration and are open to building with others.
- You believe growth happens faster when you have the right support.
This is not for you if…
- You want someone else to do all the work for you.
- You are only looking for quick scripts without the strategy behind them.
- You prefer to work completely alone and keep everything private.
The people who thrive here are the ones who believe something simple:
Real growth happens faster when people build together.
What I Was Able to Build in 24 Hours
In one single day, using only AI, I built three real tools from scratch.
East Coast Keys Hub
The central place that connects all tools, systems, and resources.
NB Investment Explorer
A simple way for agents and investors to see real opportunities across New Brunswick.
Find Your Community
A guided tool that helps buyers discover where they truly belong.
This is exactly what I now teach other REALTORS® to build for themselves.
Where East Coast Keys Is Going
East Coast Keys Academy
Structured learning for those building their business with systems.
East Coast Keys AI Lab
Experiments in AI-powered real estate workflows.
East Coast Keys Investment Explorer
Tools for exploring and analyzing real estate investment opportunities across New Brunswick.
This isn't just mentorship. It's a growing ecosystem.
Start the Conversation
The East Coast Keys Builder Form
If something here resonates with you, tell me a little about you.
Prefer a direct conversation? Call or text Christine 506-863-3855
Or ask for a coffee date if you're local.